case study: Austin South Terminal

 

Project Description

 

Hahn Public brought me on to help imagine and craft an explainer video that would detail the route for accessing the new South Terminal at Austin-Bergstrom International Airport. With the newly remodeled South Terminal inspired by the "Golden Age of Traveling", we wanted to match their mid-century aesthetic, while presenting clear, accurate instructions for travelers. Within two weeks, we created the above video for the successful launch. The explainer was broadcasted throughout social media and local television. 

 

Story Development

 

With the client's original storyboards and script, I began by digitizing and cleaning up the storyboards, adding to the details in the art along the way. Pictured above: Client's storyboards (left) and artist's storyboards (right)

 

Style Development

 

With their mid-century style, I proposed a stylized piece with a limited color palette of bright colors featured in their logo and Terminal space.

voice, sfx & music

 

After providing a few samples of VO options to the client, we selected the best fit and added it in, along with upbeat rock n roll music, and sound effects that included the sounds of airliners and the car's engine rev.